"Pricing strategy for small businesses"

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Successful businesses price their customers, not their products and services.

Study after study has shown that effective pricing is the number-one driver of profitability. Yet, too many businesses make one or more of these major pricing mistakes: setting prices too low; offering one and only one price; and—perhaps most pervasive—basing price on the business’ costs.

Join Ed Kless, author of “The Soul of Enterprise”, and learn how and why to create a pricing strategy for your business. Among the topics Ed will cover are:

  • The relationship between cost, price, and the subjective value customers place on what your business sells
  • The idea that there’s a range of acceptable prices your customers are willing to pay
  • How much time you should put into keeping tabs on your competitors’ prices
  • How to avoid costly pricing mistakes

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