"Pricing strategy for small businesses"

Watch webcast replay    
Get a chance to win "The Soul of Enterprise" eBook by registering now!   

Successful businesses price their customers, not their products and services.

Study after study has shown that effective pricing is the number-one driver of profitability. Yet, too many businesses make one or more of these major pricing mistakes: setting prices too low; offering one and only one price; and—perhaps most pervasive—basing price on the business’ costs.

Join Ed Kless, author of “The Soul of Enterprise”, and learn how and why to create a pricing strategy for your business. Among the topics Ed will cover are:

  • The relationship between cost, price, and the subjective value customers place on what your business sells
  • The idea that there’s a range of acceptable prices your customers are willing to pay
  • How much time you should put into keeping tabs on your competitors’ prices
  • How to avoid costly pricing mistakes

Please complete this form to access the replay:

  Facebook   Twitter   Linkedin   YouTube

© 2017 The Sage Group plc or its licensors. All rights reserved. Sage, Sage logos, and Sage product and service names mentioned herein are the trademarks of The Sage Group plc or its licensors. All other trademarks are the property of their respective owners.