"Pricing strategy for 
small businesses"

1p.m. ET/10a.m. PT

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Speaker: Ed Kless
Author of "The Soul of Enterprise"

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Successful businesses price their customers, not their products and services.

Study after study has shown that effective pricing is the number-one driver of profitability. Yet, too many businesses make one or more of these major pricing mistakes: setting prices too low; offering one and only one price; and—perhaps most pervasive—basing price on the business’ costs.

Join Ed Kless, author of “The Soul of Enterprise”, and learn how and why to create a pricing strategy for your business. Among the topics Ed will cover are:

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