Here's How it Works: 1. Identify your greatest pain point. Is it Attracting New Clients or Working Smarter, Not Harder? (If you’re not sure, review the content list for each of the two tracks available to help make your decision.)
2. Make your choice. Wait for your first month’s material to come to you via email.
3. Each month you will receive a white paper and a workbook. Review the workbook before you read the white paper as there is a pre-assessment requirement.
4. Commit. Do the work! If you really want to maximize the information being shared in the white papers by industry experts, you need to schedule time for yourself to work through the activities. The white papers and workbooks were designed in a way that makes them easy to consume and action.
Which track is right for you? Acquiring New Clients:
Brand up! Building Brand Meaning in Your Firm
Specialization—Finding Your Competitive Niche
Differentiation—Separating Yourself From Your Competitors
Maximizing Your Online Presence
Make Your Clients Your Best Marketers
Becoming a Thought Leader
Your Guide to Email Marketing
Measuring Your Website
Networking for Growth
Increasing Your Online Presence Using Social Media